I had the opportunity to pick a brand I believed could be better and attempt to rebrand it. Through research and sketching I was able to rebrand IHOP with a new mascot named Ollie Pancakes and new various ways to stack their name. To go along with the rebranding I also had to create a book kit of the rebranding that listed the type, graphics, color scheme, and mockups.
We had the choice to pick a musician or soundtrack of our choice and decide whether to redesign an already existing album or create a new one. For the redesign we had to create a vinyl gatefold, sleeves, inserts, labels, and a poster ad. Since I decided to redesign Kikuo's 5th album,"Kikuo Miku 5" a vocaloid genre, I wanted to give a sense of a dark whimsical dream that feels as if you are spiraling down a hole. Everything has been digitally painted with a textured brush to stray away from a clean smooth look since the songs in the album is more of a chaotic dream.
Album Design Mockups of the Gatefold, 1 of 2 Inserts, and Labels
